SYNERGY:
Where two industries or companies work together to create an overall better outcome of a product, then if they were to work individually working towars the same objective/goal.
MEDIA SYNGERY:
Different Media elements work together to promote products to make megafranchise.
Example:
AOL + Warner Brothers joined forces in the year 2000 in order to promote a world wide successful film of Harry Potter where they created the soundtrack to go with it.
Make sure you are clear in your explanation. A good effort
ReplyDeleteSynergy works when different elements within a media conglomerate promote (e.g. film studio, record label, video game division) create linked products (e.g. film, soundtrack, video game).